Social Media Manager - Gaming, Elsbethen

Are you experienced with social media management and with a big passion for video games and esports? Then this role is made for you!

The Social Media Manager is responsible for proactively leading all aspects of gaming content on our social media channels. This role is responsible for growing brand love and brand attribution by engaging new and existing consumers, more often and for longer with differentiated, authentic and ownable content linked to our gaming marketing assets. You’ll be responsible for providing social media and content expertise to complement and evolve the global marketing mix in partnership with gaming marketing with the aim to give wings with our content and stories to our consumers.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

In your role, you’ll drive and enable greater ambition, differentiated content, credible brand attribution, and growth across Red Bull Gaming channels to increase engagement and viewership. One of your key responsibilities will be to identify and develop new story angles for existing projects and recurring content opportunities player projects, content projects, events, etc.

You’ll develop and execute a content calendar aligned with major gaming events, tentpole initiatives, and new game launches tied to our partnerships, while planning and overseeing content from initial concept through to final delivery.

You will be responsible for elevating the quality of our work in social media to increase earned impact across our channels by consistently delivering highly engaging content achieving community satisfaction.

3-5 years of proven experience in social media management, including scheduling and posting, content creation, briefing, and campaign management within gaming and esportsUniversity degree (Bachelor or Master) with focus on media or digital marketing or equivalent work experienceFluent in EnglishExpertise in producing and delivering short- and long-form content video content as well as copy writing across TikTok, X, Instagram, YouTube, Facebook, and TwitchExperience in community management, focused on building, engaging and growing communitiesDeep understanding of gaming culture and digital trends, with strong storytelling and trend identification skillsAnalytical mindset with the ability to turn data into actionable strategies, execute projects, and optimize content initiativesStrong cross-functional collaboration skills, managing creators, talent, and partners, with a focus on execution, problem-solving, and high-quality deliveryTravel 10-20%

Social Media Manager - Gaming

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: