International Category Development Manager E-Commerce, Elsbethen

Want to shape the future of the energy category on a global scale?

Then join our Off Premise Sales Team as an International Category Development Manager for our E-Commerce channel at our HQ in Salzburg, Austria!

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

In this role, you´ll strategically develop our E-Commerce category strategy for our customers, and support our markets to achieve their business goals. In addition, you’ll turn insights into actions by executing, analysing, and evaluating category plans. You’ll utilise knowledge of the channel, markets, customers/players, and Category Management to facilitate the customer business planning process and lead the dialogue across the organisation.

You’ll establish and maintain a partnership with Retail Partners in the development of strategic plans for category management and provide leading edge category management solutions. You’ll provide strategic direction to local teams and implement category development programs by leading the dialogue to focus on category growth opportunities. In addition, you’ll lead Category Engagement with leading retailers across multiple markets and develop and facilitate top-to-top meetings with key retailers.

You’ll work with Global, Regional & Local Trade Marketing teams to facilitate and further develop and refine Red Bull’s globally leading Category Management training programs. You’ll be responsible for the E-Commerce Category Management curriculum, upskilling Red Bull markets with the relevant content. You’ll create the Red Bull Category Management playbook for E-Commerce.

You’ll focus on transforming raw data into selling stories that address specific business needs and communicate findings of analysis on key platforms (SharePoint, Webinars, Podcasts). You’ll understand the needs, expectations, and ways of working of your stakeholders to deliver impactful selling material based on shopper data. You will represent the voice of the Category at different Summits Globally and present to large audiences.

You’ll be responsible for ensuring that our teams across the world have the best resources and knowledge when it comes to the E-Commerce channel, working in close collaboration with our E-Commerce teams. You will establish yourself as an expert and sought-after opinion leader internally and externally with our customers.

5+ years of experience in category management and/or trade marketing roles with customer facing experience. Ideally, a minimum of 2 years spent in an E-commerce functionExtensive knowledge in working with data (e.g., Nielsen IQ, Circana, etc.) as well as strong analytical skillsHigh proficiency in Microsoft Office, especially Excel, and PowerPointKnowledge of Planogram software (e.g., Blue Yonder JDA, Nexgen)In-depth knowledge of the consumer goods industry; ideally experience in food & beverage as well as E-Commerce ecosystemsStrong attention to detail, process driven and structuredExcellent communication skills to effectively convey analytical insights across all levels of the organisation, as well as to deliver presentations and training sessionsInnovative, self-motivated, solution-oriented mindset with problem-solving and strategic thinking skillsTravel 20-30%

International Category Development Manager E-Commerce

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: