Social Media Manager, Vienna

Vienna, Austria (1st district) - with regular travel to Maranello, Italy

About Lone We remove the stress of managing your energy so you can focus on life.

We exist to free people from the stress of managing energy. Our vision is a world where every home simply runs itself. With Lone, energy management and cost savings become truly effortless. Lone is your silent conductor– delivering the best use of your energy at all times. Lone gives you the freedom to forget about energy.

The role We are looking for a hands‑on Content&Social Media Manager to build, own and bring Lone's brand to life across all our social channels.

Lone is fully financed and preparing the product launch in early 2027. 2026 is the year where we build the foundation for scalable, long‑term success.

You will own all of Lone's social media channels end to end– from strategy and content calendar to producing the content yourself. We are looking for a true doer: someone who is great with a camera, confident with video and who turns ideas into finished content without waiting for an agency. Always being on the spot with a camera, fast and hungry for thestory, is a real plus.

For hero content and assets, including BTL (below the line), we work with an advertising agency. The day‑to‑day social media content is different: around two thirds of it should be created by you – always there with a camera, quick to catch the moment and able to tell a truly authentic brand story for Lone. You own the day‑to‑day social production and content calendar and brief the agency where it adds value.

The role is based in our Vienna office and works closely with the founding team. You will also travel regularly to our second headquarters and R&D base in Maranello, Italy, to capture our product, people and story at the source.

What you will do Social Media Ownership

Own all Lone social media channels (LinkedIn, Instagram, YouTube, Facebook and others as relevant) end to end.

Define channel roles, content direction, tone and posting cadence.

Own and run the content calendar– from planning to publishing.

Engage with our community and grow our audience across channels.

Track engagement, growth and contribution to brand and demand.

Content Production

Produce content yourself– shoot, film and edit for social‑first formats.

Be confident behind and in front of the camera, with a strong eye for video.

Capture our product, people, story and behind‑the‑scenes moments – in Vienna and on site in Maranello.

Turn complex energy technology into clear, engaging and beautiful stories.

Keep quality high while moving fast– finished content over endless polish.

Brand&Storytelling

Bring the Lone brand to life consistently across every channel and format.

Balance brand storytelling with performance‑driven, platform‑native content.

Work closely with the team to align content with brand, product and go‑to‑market priorities.

Product&Team Proximity

Work closely with the product, R&D and founding teams in Vienna and Maranello.

Build trust, understanding and relevance across both consumers and professionals.

Help shape how Lone shows up publicly as the brand grows.

Measurement&Iteration

Track the right metrics across content, channels and audience growth.

Use data and feedback to continuously improve what we create and how we post.

Turn insights into concrete content decisions.

What we are looking for

Proven experience owning and growing social media channels for a brand.

Hands‑on content creation skills – you shoot, film and edit yourself.

Strong with video and confident with a camera (and comfortable on camera).

A real doer who turns ideas into finished, published content– fast and without agency dependency. Always being on the spot with a camera, quick to react and hungry for the story, is a real plus.

Solid understanding of social media mechanics, platform‑native formats and trends.

Experience running a content calendar and managing multiple channels at once.

A strong creative eye paired with a pragmatic, get‑it‑done mindset.

You enjoy building from scratch– structures, formats and playbooks – not just optimising what already exists.

Fluent in German and English (both a must). Italian is a strong plus.

Willing and happy to travel regularly to Maranello, Italy.

Comfortable working in a fast‑moving start‑up environment.

What you can expect at Lone

A core role in building a European energy tech brand from the ground up.

A company that is fully financed with a clear path to market.

Real ownership– strategy and execution sit with you.

Short decision paths and close collaboration with the founding team.

High trust, high responsibility and room to shape how things are done.

Vienna‑based role (1st district) with regular travel to our R&D base in Maranello, Italy.

The opportunity to shape how the role evolves post‑launch as Lone scales across European markets.

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