Senior Marketing Leader, Biotech SaaS&ML Go-To‑Market, Vienna

Role Summary We are looking for a

hands‑on, strategic Senior Marketing Expert

to build Novasign’s marketing strategy from the ground up and work closely with our Sales Lead to support the Go‑To‑Market strategy of our SaaS platform. You’ll have ownership of the

marketing roadmap

and

autonomy to shape Novasign’s market voice

and positioning in biotech and life sciences.

This role is ideal for someone who

thrives in early‑stage environments

and loves doing the work– from content creation to campaign execution, while laying the foundation for future scale. You’ll create targeted marketing content, manage lead‑gen campaigns, and bring technical fluency in bioprocessing and SaaS together with design and messaging skills. This role starts as an individual contributor for

someone who is self‑reliant with the potential to grow into a leadership position

as the team scales.

Key Responsibilities

Develop and execute the overall marketing strategy aligned with business development and company objectives.

Self‑reliantly create and manage marketing assets – including visuals, pitch decks, infographics, one‑pagers, whitepapers, and web content.

Build a lead generation pipeline using content marketing, SEO, outbound campaigns, email automation, and social channels.

Craft and manage product positioning, value propositions, and go‑to‑market messaging for biotech/pharma audiences.

Set up and track marketing KPIs, conversion funnels, and campaign performance reports.

Collaborate closely with Business Development, Product, and Leadership to create consistent, effective messaging across all channels.

Represent marketing at cross‑functional meetings and contribute to overall growth strategy.

Coordinate Novasign’s presence at industry events, conferences, and partner showcases.

Required Qualifications

Educational or work‑related background in biotech, bioprocessing or related fields

5 years of hands‑on experience in marketing execution

Proven ability to create impactful marketing content independently– from concept to design and delivery

Design and content skills: proficient with Adobe Photoshop, Illustrator, Canva, MS Office (and Figma)

Strong storytelling skills, able to translate technical/scientific concepts into accessible, compelling messaging

Experience managing digital marketing tools (e.g., HubSpot, Mailchimp, Webflow, Google Analytics)

Fluent in English (spoken and written)

Desired Qualifications

Experience in software, SaaS marketing

Experience in B2B marketing. Ideally proven record on Account Based Marketing

Familiarity with machine learning, data platforms, or process modeling in life sciences is a strong plus

Understanding of the customer journey in technical markets (especially CDMOs, CROs, biotechs, and pharma R&D)

Understanding of the mindset of BDMs: Business Decision Makers and TDMs: Technical Decision Markers

Hands‑on experience with marketing analytics, persona‑based marketing, and inbound growth strategies

Knowledge of procurement cycles in biotech/pharma

Basic video editing skills

Strong team player who can work closely with CEO, CTO, CBO, Business Development and operations

Experience setting up early marketing operations from scratch in a startup or scale‑up environment with a frugality and agile mindset in place

German is a plus

Benefits

Innovation Culture:

We are an international team. We value new ideas, open discussions, and constructive criticism. Your voice shapes our technological direction

Professional Growth:

Continuous learning opportunities and career development in fast scaling team

Meaningful Impact:

Improve to scale a company that accelerates life‑saving therapies, enzyme manufacturing and sustainable food production

Flexible Environment:

Hybrid work options with diverse, inclusive team collaboration

Competitive Package:

In line with the Austrian IT Collective Agreement (ST1 Erfahrungsstufe), the minimum full‑time gross annual salary is €62,664 + performance bonus. Your final package will reflect your experience, impact, and skills and can significantly exceed this minimum.

Full‑time

preferred =38,5h/week– 25 days of paid holidays per full calendar year; part‑time possible

Performance Bonus

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